Singles Favor In‑Person Dating Events Over Apps for Better Value

A growing number of single people are turning away from dating apps, saying they offer poor value compared with organised social events where participants can meet face‑to‑face. The BBC interviewed several individuals who described the swipe‑based model as frustrating and costly, preferring gatherings that provide a clearer sense of chemistry and a more enjoyable experience.

Participants in these events highlighted the benefits of a structured setting, such as ice‑breaker activities and a shared purpose, which they feel reduce the time and money spent on endless scrolling. Many said the opportunity to interact in real life helps them gauge attraction more accurately than digital profiles.

The shift reflects broader dissatisfaction with the algorithm‑driven dating market, prompting some to seek alternatives that feel more authentic and cost‑effective. Organisers of dating events report increased attendance, suggesting the trend may reshape how singles approach romance in the near future.

Why It Matters

The trend signals a potential shift in the dating industry, affecting app developers and event organisers across the US and Europe.